Writing to Make Money vs Writing for Yourself

Writing to Make Money vs Writing for Yourself

I’ve told a lot of people about this blog over the past month, ranging from real-life friends to fellow internet marketers that I’ve met over the years.

They all have very different responses to it, mostly positive. However, there are a few types of questions that come up instantly.

The most common ones are from the IM type of guys:

  • How are you monetizing it?
  • What are you going to sell them?
  • Aaah, so what e-book are you writing?

And that can be kind of frustrating to explain, all the time. Which is why I’ve decided to write this blog post.

I’ll explain why I started IM Livin and what value I’m providing.

Starting blogging for $$$

How desperate are you

How desperate are you?

In my opinion, this is one of the main reasons blogs created by internet marketers tend to fail.

Their niche starts are failing, revenue sources die off and then they get this lightbulb: “Why don’t I just start a blog and make money off that?”

So they start up yet another make money online blog, throw up a ton of re-hashed content, full of ads and affiliate links and write about shit they really don’t give a damn about.

We’ve all seen this type of blogs and the odds are high that we’ve never returned to those sites.

So what’s the problem with this?

They’re desperate for the money and that’s all they care about.

They don’t believe in the message they’re spreading. All they believe in is the CR (conversion rate), the landing page, the mailing list and amount of leads.

Throw up an “xxx ways to make money online” post, stuff it with affiliate and referral links, get their email and spam their inbox with the next “get-rich-quick scheme”.

It’s stupid.

The readers don’t make any money, they don’t get any value or real knowledge and the bloggers themselves hate what they’re doing and probably make a tenth of what they could be making, when compared with starting an actual business.

Your blog shouldn’t be your main source of income

Eric Gati at My4HrWorkWeek.com is an interesting read because you know he’s not just there for your wallet.

He has a real job as an accountant, that’s making him enough to be buying a freaking house.

He’s blogging out of his free time, while running The Daily Interview and working a 9-5 job at the same time.

You KNOW that when he’s going to post something (as rare as that has been, recently), he means it and has something to say.

Blogs take TIME and EFFORT

You will not get thousands of visitors to your blog the day you start it. Probably not even the first year.. Unless you have a solid plan like Mr. Woodward.

I’ve only been doing this for a while, but I consider myself lucky to have 20+ readers a day.

If I didn’t have my other online businesses and niche sites working for me, I probably would’ve quit by now.

But I’m not here to make money off the blog, definitely not right now anyway.

Why am I here?

Share the knowledge

Share the knowledge!

Everything in my life revolves around internet marketing and online business nowadays. I can’t do a single thing without thinking about it, or looking at ways to apply everyday life into my business.

I consume it, day in and day out.

Taking a walk? No, I’m not taking just a walk. I’m listening to a business book or podcast meanwhile, running through dozens of ideas in my head.

This is what I do, this is what I love, this is what I live.

When something is that big a part of your life, you’re bound to have something to say about it.

And I have a LOT to say. Things that I wish someone would’ve told me three years ago when I started out online.

Ranging from the value of books, possibilities of living abroad, concepts for rapid learning and productivity hacks.

Writing for ME

Even if I didn’t have those 20 people reading me every day, Tim Ferriss retweeting me and the few people die-hard supporting me, I would still be writing these posts.

Do you know why?

Because I gain value from writing these. 

Providing value

Are you providing any value?

Writing is basically your thoughts on paper. But since other people might be reading them as well, you have to organize them, perfect them, re-write them 20 times to make them clear.

Every single thing you say, you have to figure out what you mean by that, and that is just pure gold.

You bring back concepts you know you’re applying to your business and think of how other people could apply them. Inevitably, these concepts stay on your mind better, after you’ve written them down.

Writing my first post ever, on Seth Godin’s “The Dip” not only forced me to re-read the book twice, takes notes and read over a dozen blog posts on the subject to see what other peoples problems with the book were but it made me get a POSTER of the books cover on my wall, to remind me of The Dip, every single day (when I’m actually home, ha).

You get to know yourself better, learn to observe your thoughts and life, with the chance of providing value for others.

Although I’m fine with not a single soul reading these posts except myself, I know that even if even ONE person gets a good idea from one of my posts, or gets some inspiration and takes some kind of action, it could change lives and it could change the world.


Writing to Make Money vs Writing for Yourself Reviewed by on . I've told a lot of people about this blog over the past month, ranging from real-life friends to fellow internet marketers that I've met over the years. They al I've told a lot of people about this blog over the past month, ranging from real-life friends to fellow internet marketers that I've met over the years. They al Rating: 0

Comments (2)

  • Holger Maiväli

    You are absolutely correct. As Gary Vaynerchuk put it:

    “Live your passion. What does that mean, anyway? It means that when you get up for work every morning, every single morning, you are pumped because you get to talk about or work with or do the thing that interests you the most in the world. You don’t live for vacations because you don’t need a break from what you’re doing—working, playing, and relaxing are one and the same. You don’t even pay attention to how many hours you’re working because to you, it’s not really work. You’re making money, but you’d do whatever it is you’re doing for free.”

    And as James Altucher said: “Choose Yourself”

    And that’s how it is. Do what you are passionate about. Tell your story (the one you are passionate about – “All marketers tell stories” ;)) and you will eventually attract readers. Offer them value and they will eventually present you with opportunities that will lead to many great things.

    The hardest thing in the world (for me anyway) is actually discovering that which you are passionate about. Because all through-out our lives, society has mostly tried to conform us. Mold us into a shape based on the needs and desires of the society. Through our parents, through the education system, through our friends and colleagues. Only the very few come through all this hardship in their youth and reach adulthood with their passion intact. And even then, it’s hard to do something with it, because you have to fight every inch of the way to receive support and recognition for doing things that are considered unique.

    It has taken me most of my youth to finally reach the point where I’m ready to embrace my passions and share it with others. I have created one blog about one niche I’m quite passionate about, but I will soon create more. But not yet…

    Why not? Because I can’t freaking find a proper domain name, lol. All the good ones are taken. I want to share so much, but I also know that if I do things smart, using proper marketing (including a good URL), I can simply reach more people faster and more easily. So it’s just common sense to do the best you can. But still… freaking domain names… 😀

    Good luck Karl!

    • Karl

      Thank you so much for the comment, Holger.

      I never knew you were into Gary Vee and James. You learn something new every day!

      Completely agree with everything you said, words of wisdom.


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