This is a really important principle I discovered quite a while after getting into internet marketing in the first place.
Everything was new to me, so I did everything and tried to become a “master” at it, all of it.
So I was creating a website for the first time, while trying to create some fancy design, write good content for it, promote it on YouTube, do search engine optimization without getting penalized, look into monetizing it and a billion other things at the same time.
Although as a beginner, it’s important to do everything yourself at first. You learn a new skill, grasp the concept and thus when you’re hiring someone for the job, you know what to look for. For example, you recognize sloppy code or coding methods which slow down sites heavily.
I however, kept doing this for almost ten months. I was trying to be the jack of all trades, juggling a thousand balls off the bat. Ultimately, I was doing a crappy job at almost all the things, didn’t get anything significant done and was ready to pull my hair out.
By this time I had a pretty alright income and some savings, just from online stuff. Someone introduced me to freelancing.
Suddenly I found out that there are all these people in other parts of the world, who are willing to do your work for you, really really cheap.
Here are random things I outsourced back then:
- Creation of 100 YouTube accounts – $15
- Complete redesign for a WordPress blog with 20+ pages – $80
- 600 word articles on any subject – $5
- YouTube video creation (60 seconds) – $10
- Migrate old blog from Blogspot to WordPress – $5
And the list could go on forever. All of these little things you’re not good at, don’t enjoy and shouldn’t waste your time on, can usually be outsourced for almost NOTHING.
Although it’s unlikely you get a fancy design like Pat Flynn for $80… It might be a better alternative than investing 40 hours into learning design and getting something way worse in return. It’s all about opportunity costs, something which I’ll discuss in a future post.
If you’re already convinced, here are the best freelancer sites I’ve used:
- https://www.odesk.com/ – All kinds of different freelancers.
- https://www.freelancer.com/ – All kinds of different freelancers.
- https://www.elance.com/ – All kinds of different freelancers.
- http://www.fiverr.com/ – Only use when you want something specific, like a video. Lots of newbies with crappy offers that could damage your business instead.
- http://99designs.com/ – Designs only, the best place for that, although a bit more expensive.
ONLY Do The Things You’re Good At
This is true even when you’re still making very little money from your online endeavors.
Find those one or two things you’re really really good at, figure out how to capitalize off those skills and spend the bulk of your time doing so.
When I was beginning my journey in IM, my main money-maker was YouTube videos. I’d create an email, YouTube account, new video, upload it and then promote it, to get traffic to my blog.
This process would take a lot of time.. Until I found out that I could buy YouTube accounts from other people, in hundreds. I could use a variety of tools, such as Mass Video Blaster to upload and download videos. That would only leave me with two parts of the process earlier: promote and GET traffic.
Although I might’ve spent money on accounts and a tool to get videos faster and upload them, the time it saved me was put back into the process which in turn helped me make a lot more money. Spend nothing and make $20 VS invest $20 and get back $100?
This is the way you should treat things while you’re in BUSINESS-MODE. It’s what you do when you’re sole focus is to make money, grow your business or start a new one.
What I’ve said in this post doesn’t mean that you should never tackle new hobbies or skills, because you’ve never done them before. Quite the opposite, I’m a fan of attacking things you’re afraid of, ranging from conquering your fear of heights with a skydive course or giving yourself an independence exam by moving abroad for two months.