Do What You Do Best, Outsource The Rest

Do What You Do Best, Outsource The Rest

This is a really important principle I discovered quite a while after getting into internet marketing in the first place.

Everything was new to me, so I did everything and tried to become a “master” at it, all of it.

So I was creating a website for the first time, while trying to create some fancy design, write good content for it, promote it on YouTube, do search engine optimization without getting penalized, look into monetizing it and a billion other things at the same time.

Although as a beginner, it’s important to do everything yourself at first. You learn a new skill, grasp the concept and thus when you’re hiring someone for the job, you know what to look for. For example, you recognize sloppy code or coding methods which slow down sites heavily.

I however, kept doing this for almost ten months. I was trying to be the jack of all trades, juggling a thousand balls off the bat. Ultimately, I was doing a crappy job at almost all the things, didn’t get anything significant done and was ready to pull my hair out.

Juggling everything

Do you really want so many things on your hands at once?

Something Clicked

By this time I had a pretty alright income and some savings, just from online stuff. Someone introduced me to freelancing.

Suddenly I found out that there are all these people in other parts of the world, who are willing to do your work for you, really really cheap.

Here are random things I outsourced back then:

  • Creation of 100 YouTube accounts – $15
  • Complete redesign for a WordPress blog with 20+ pages – $80
  • 600 word articles on any subject – $5
  • YouTube video creation (60 seconds) – $10
  • Migrate old blog from Blogspot to WordPress – $5

And the list could go on forever. All of these little things you’re not good at, don’t enjoy and shouldn’t waste your time on, can usually be outsourced for almost NOTHING.

Although it’s unlikely you get a fancy design like Pat Flynn for $80… It might be a better alternative than investing 40 hours into learning design and getting something way worse in return. It’s all about opportunity costs, something which I’ll discuss in a future post.

If you’re already convinced, here are the best freelancer sites I’ve used:

ONLY Do The Things You’re Good At


This is true even when you’re still making very little money from your online endeavors.

Find those one or two things you’re really really good at, figure out how to capitalize off those skills and spend the bulk of your time doing so.

When I was beginning my journey in IM, my main money-maker was YouTube videos. I’d create an email, YouTube account, new video, upload it and then promote it, to get traffic to my blog.

This process would take a lot of time.. Until I found out that I could buy YouTube accounts from other people, in hundreds. I could use a variety of tools, such as Mass Video Blaster to upload and download videos. That would only leave me with two parts of the process earlier: promote and GET traffic.

Although I might’ve spent money on accounts and a tool to get videos faster and upload them, the time it saved me was put back into the process which in turn helped me make a lot more money. Spend nothing and make $20 VS invest $20 and get back $100?

Be the best

Do what you do best and you’ll get a reward for it 😉

Important Exception!

This is the way you should treat things while you’re in BUSINESS-MODE. It’s what you do when you’re sole focus is to make money, grow your business or start a new one.

What I’ve said in this post doesn’t mean that you should never tackle new hobbies or skills, because you’ve never done them before. Quite the opposite, I’m a fan of attacking things you’re afraid of, ranging from conquering your fear of heights with a skydive course or giving yourself an independence exam by moving abroad for two months.

Do What You Do Best, Outsource The Rest Reviewed by on . This is a really important principle I discovered quite a while after getting into internet marketing in the first place. Everything was new to me, so I did eve This is a really important principle I discovered quite a while after getting into internet marketing in the first place. Everything was new to me, so I did eve Rating: 0

Comments (4)

  • oliver

    Another piece of good advice!

    So what are those two things you do best? Writing and growing your business I suppose…

    I really need to get freelancer for myself for content writing.

    And as you said there are lots of epic programs that get the job done very fast…and operating programs is quite a fun. 🙂

    • Karl

      Thanks Oliver!

      I think my strongest skills are SEO and acting on ideas.

      The latter being the important part. Someone could be good at coming up with ideas and whatnot, but they usually don’t do anything about it.

      Most of my successes have come from mediocre ideas, utilizing mediocre skills.. But getting stuff out there and improving them, little by little.

      Often times you don’t even need to be good at something, to get something good out. If that makes sense.

      You just put something out there and keep working on it.

      And writing is probably my worst skill, at least in my eyes, right after design 😛

  • Holger Maiväli

    Yeah, it seems outsourcing really is the way to go. I have about 5 websites ready to go with ideas, but a serious lack of motivation to try and fill them with relevant content and promote them all the way myself.

    Probably going to buy some article “meat” for one of the websites and then refine it a little and then invest into some social media marketing help as-well. For others, I don’t think I can get away with bought articles as I want my own thoughts to take priority. Still… might invest into other aspects.

    The thing is, that it can be a bit hard to accurately gauge the value of investments and return rates. Paying 5$ for an article is a sweet deal, but if the website doesn’t really interest anyone and the monetizing values are limited, you may really never earn that money back… or at-least, not any time soon.

    Like with any business venture, you need a really good idea first, to make any investment make sense and a good amount of capital is still needed to get the ball rolling and to buffer out setbacks. One can never be completely certain which way the markets turn.

    Even if the idea is solid, it can still be hard to know when you’ll make ends meet. That’s such a bother when it comes to idea realizations. Definitely a big problem when you have bills to pay and obligations to meet. Investing into projects on the side can end up hurting the other parts of your life if you’re not careful.

    One more problem that exists is that what you personally want to do, doesn’t always coincide with good value. If you have to create the value for a topic or niche yourself, build it up from nothing, it can be a while until you can make ends meet with it.

    But I guess that for a 17 year old who already has plenty of income, it’s all easy-peasy right now. 😀

    • Karl

      Actually, I’m 18 now 😉

      And you have to keep in mind, I started from nothing. When I first got into this I didn’t have a single penny to invest in domains, hosting or anything like that.

      Every single site and asset I’ve built up so far, has come from scratch. Three years ago I didn’t even know how to create a website..

      Regarding the investment..

      You really have two routes to choose between:

      1) Dedicate yourself to something you care about, give it your best and look for long-term opportunities. You can still cut some corners and outsource, but the meaningful stuff you’ll have to do yourself to provide some REAL value.

      2) Outsource everything. All that comes from you are the ideas, execution and funds. This way you do projects you don’t care about, projects that probably don’t provide a whole lot of value, unless you have luck with freelancers.. All for a “quick” buck.

      The second route is a great way to fund your meaningful projects.

      Even if the articles aren’t all that good, that could be better for you. This means people don’t want to be on the site and click the ads to get more information, or proceed to Amazon to read the reviews there 😉

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